Saw IV Blu-ray DVD to feature web-enabled content

HighDefDigest is reporting that the Blu-ray release of Saw IV will feature web-enabled "MoLog" functionality. "MoLog" stands for "Movie Blog" and enables consumers to make blog posts and comments about the movie directly from their couch.

This will be the second Lionsgate title to feature web-connectivity, the first being War, which has a built-in multiplayer game that people can play over the internet. This news comes shortly after Warner announced a "Community Screening" feature on the Harry Potter and the Order of the Phoenix HD-DVD that allows you to watch the movie at the same time as other people and chat with them in real-time.

I have to say that I don't know how popular or successful these features will ultimately turn out to be, but it will be interesting to see how the technology is used 2-3 years down the line when the novelty has worn off and distributors have a better idea of what consumers are looking for. The thing about technology is that no matter how flashy or innovative it is, its ultimate success depends on how useful it turns out to be for the end-user. I think web-enabled content has potential, but I think the potential lies in adding value long after the user has purchased the product, such as with TV spots, fan films, alternate endings, etc. This would maintain interest in the title and increase the potential financial reward for a sequel.

Posted by Jon Chappell on Thursday December 13 2007 3:15 PM to Analysis, DVD
Post ID: 105

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