Why release a 28K camera?

As you surely must know by now, RED yesterday announced a revamped product line which included a camera capable of shooting at up to 28K.

Once the excitement of such a large number had worn away, I started to wonder what their strategy was. In a world where the biggest display available (IMAX) maxes out at around 9-10K, what is the purpose of releasing a camera that shoots nearly three times this resolution?

The answer can be found by looking back at the RED One. Now here was a camera that bucked the trend in all areas, but particularly the area of workflow. The unique workflow resembled photography more than film, and a lot of its features were designed so that you could be very flexible and change things in post that would normally be baked into the footage of a regular camera.

It seems that RED is putting large sensors in its video cameras for the same reason that SLR camera manufacturers are putting ever-larger sensors in their cameras. For a start, it's good for marketing, but more importantly, it offers you increased flexibility. For a long time, still photographers have been taking large photographs and cropping them down to frame the areas they want in the image, without having to make that decision on location.

So with RED's 28K camera, you could just sit the camera on a tripod shooting a static wide of the whole scene, add close-ups, zooms and pans in post, and then still be able to release for IMAX. Directors would not be tied to any of the decisions they made on set.

Now, to my mind, this would appear to take away some of the skill of filmmaking - following the general trend in which directors are increasingly directing their films in post, rather than on set. But then again, films are not judged on how they are made. If Francis Ford Coppola had made The Godfather the movie it is by sheer accident and luck, that would not change the fact that it is a masterpiece. Still photographers have been doing this for a while and they are not considered any less-skilled because of it. And although such a trend is uncomfortable for the purists like myself - if it results in better movies, this would be a good thing for the industry as a whole.

Posted by Jon Chappell on Friday November 14 2008 2:56 AM to Industry, Cameras, Analysis
Post ID: 331

---

View comments